The MarTech Breakthrough Awards are a global competition that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. Organized by the marketing intelligence firm Tech Breakthough, the program this year announced 12 Featured Winners, including Introhive, after receiving more than 2,750 nominations from more than 15 countries.
Based in Fredericton and Washington, DC, Introhive uses artificial intelligence to identify data stored in companies’ tech systems, and help them to use it to increase revenue and improve productivity.
“Introhive is delivering a breakthrough in the sales intelligence space, helping automate mundane CRM tasks to boost productivity and collaboration, and virtually eliminating administrative busywork for sales teams,” said James Johnson, Managing Director at MarTech Breakthrough. “The components that come with Introhive’s platform are game-changing and we are thrilled to recognize them with our CRM Software Innovation Award in the 2020 MarTech Breakthrough Awards program.”
Last year, Introhive placed No. 10 in the Deloitte Technology Fast50, the first Atlantic Canadian company to break the top 10 in the prestigious pan-Canadian competition. Deloitte said Introhive had posted revenue growth of 1,700 percent over four years.
“In order to maintain a competitive advantage in today’s digital economy, organizations can’t ignore their data strategies any longer,” said Introhive Co-Founder and CEO Jody Glidden. “Because behind every data point in your business is a relationship, a customer, and a future customer. We are proud to work with global brands, big and small, to harness the full value of their business relationships and underutilized data to accelerate growth strategies.”
Glidden and his co-founder Stewart Walchli have been involved in a few companies, and sold two to Research in Motion (now BlackBerry) early in the century. In 2012, they launched Introhive to help corporate sales teams increase their connections by understanding who their colleagues knew. From there, Introhive grew into a company that helped sales teams use customer relationship management tools more effectively.