InnovateNB Hall of Fame Inductee Marcel LeBrun
The 2025 InnovateNB Awards brought together a sold-out crowd of more than 440 people at the Saint John Trade and Convention Centre on Thursday evening to celebrate the people, companies, and organizations driving innovation across New Brunswick.
This year’s event featured a keynote address by Cathy Bennett, Founding and Managing Partner at Sandpiper Ventures, as well as remarks from Premier Susan Holt.
"Innovation is about people who turn ideas into impact,” said federal Minister of Housing, Infrastructure and Communities Sean Fraser in a video address. “Tonight’s nominees and winners reflect the creativity, collaboration, and determination that make New Brunswick a leader in the innovation economy."
The InnovateNB Awards were founded by a coalition of organizations committed to advancing innovation in New Brunswick, including TechImpact, the New Brunswick Innovation Foundation, the McKenna Institute at the University of New Brunswick, and Propel, along with local economic development partners. The 2025 Host Economic Development Partner was Envision Saint John.
Ten awards were presented, recognizing innovators making an impact across the province:
2025 InnovateNB Hall of Fame Inductee
Marcel LeBrun
Over 30 years, LeBrun has co-founded multiple technology companies. He helped launch iMagicTV, one of the first companies to commercialize Internet Protocol television (IPTV) technology. He went on to co-found Radian6 in 2006 with technologist Chris Newton and former NBTel colleague Chris Ramsey. In 2011, Salesforce acquired Radian6 for nearly $350 million, marking one of the largest technology exits in Atlantic Canadian history.
The Beacon Award for Women in Innovation and Leadership
Dr. Alli Murugesan
Murugesan is a health innovation and biomedical translational researcher on the faculty of the University of New Brunswick. An experienced biotechnologist and cancer researcher, she is also the Founder and CEO of BioHuntress Therapeutics Inc.
Emerging Innovator Award
Pascale Michaud
Trained as a molecular biologist, Michaud is the Co-founder and CEO of Moncton-based AgroGene Solutions, which provides hive monitoring services for beekeepers.
Innovative Product or Service Award
MedReddie
Led by Founder and CEO Kara LeBlanc, Saint John–based MedReddie has developed a platform that helps hospitals and group purchasing organizations (GPOs) manage increasingly complex purchasing decisions for medical technologies. Earlier this week, MedReddie announced it had closed a $1.55 million equity funding round and secured $500,000 in grants.
Public Sector Transformation Award
Centre of Excellence for Digital Innovation
Based in Fredericton, the Centre helps K–12 students expand their knowledge of digital technologies and emerging technological innovations.
Startup of the Year Award
Versos AI
Saint John–based Versos AI, led by CEO Chris Keevill, is a video intelligence platform that transforms large libraries of unstructured video into searchable training data for AI. With multimodal search, advanced video segmentation, and a built-in chain-of-custody system, Versos enables data buyers to discover, license, and integrate rights-cleared video directly into AI models.
Scale-up of the Year Award
Resilia Inc. (does business as Uresta)
Founded in 2004, Shediac-based Resilia has developed a product that has been clinically tested and referenced in several global medical journals. Clinical studies have shown that 97 percent of women saw a reduction in leaks when using Uresta. Led by CEO and Co-founder Lauren Barker, Resilia closed a $3 million funding round earlier this year to support its planned launch in the United States.
Inclusivity and Empowerment Award
Bloom Funding
Saint John–based Bloom Funding, led by Co-CEOs Elizabeth Murphy and Colúm Connolly, helps businesses and nonprofits diversify revenue streams, maximize SR&ED refunds, and align business goals with social and environmental responsibility. As of this month, Atlantic Canadian organizations have raised $26 million through working with Bloom.
Innovation in Academia and Research Award
Moulay Akhloufi, Université de Moncton
Akhloufi is the founder and head of Perception, Robotics and Intelligent Machines (PRIME) at Université de Moncton. PRIME is a research laboratory focused on machine learning, deep learning, computer and robot vision, drone vision, augmented reality, and intelligent machines. It is now working on applied AI in areas such as defense and security, medical diagnosis, intelligent robotics, smart sensing, and sport analytics.
Impact Innovation Award
SmartSkin Technologies
Fredericton-based SmartSkin Technologies, led by CEO Evan Justason and CTO Kumaran Thillainadarajah, uses industrial Internet-of-Things technology to improve the efficiency of production lines in the bottling industry. Last December, SmartSkin received the award for Best Manufacturing/Processing Innovation at the 2024 World Beverage Innovation Awards.



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