Project SucSeed execs Laura Campbell, left, and Emily Bland.

Project SucSeed execs Laura Campbell, left, and Emily Bland.

What began as a student-run project at the Memorial University of Newfoundland has scaled into a successful business that is addressing key social issues, like youth employment and food security.

Project SucSeed builds small-scale hydroponic gardening systems that allow people to grow fresh herbs and vegetables at home. CEO Emily Bland started SucSeed two years ago during MUN’s Enactus program. The venture won first place at the Enactus World Cup in 2016 and then second place in 2017.

“Food security is at the heart of what we do,” said Bland, 23, during an interview. “I think we’ve lost touch with our food over the past couple of decades. We need to get people excited about growing food again.”

SucSeed’s initial goal was to build 15 systems to donate across Newfoundland and Northern Canada, bootstrapping all the resources.

“And we thought if we could do that, it would be incredible and it would have been something we would have been proud of,” said Bland, who studied accounting at MUN.

But after local media spread the word of SucSeed's hydroponic garden, Bland said she and her team received about 100 enquiries from around the world.

“I thought I had my whole life figured out. But SucSeed grew a lot quicker than any of us ever expected so we reached a point where we’ve outgrown being run by a volunteer group of students," said Bland.

NL Innovation Week Starts Monday

By partnering with Choices for Youth, a Canadian organization that aids at-risk youth, SucSeed hired eight employees to build the gardening systems.

Said Bland: “It’s been our mission to show people you can run a business and have a social heart and it doesn’t always have to have a financial bottom line. You have to make sure things are financially stable but there is such an impact you can have on the social side of things.”  

SucSeed’s business team was chosen as one of seven top ventures by SheEO, a global network of high-growth female-led ventures. The team is also travelling to Toronto in a few weeks to take part in the Next36 accelerator.

With funds from SheEO, SucSeed plans to design a new iteration of its system to make it more efficient and reflect its social impact through the design.

Today, there are over 200 SucSeed hydroponic systems in Northern Canada. Bland says the company is moving around $10,000 worth of merchandise a month and is maintaining a 30 to 40 per cent profit margin.

Big corporations like McCain Foods and Tim Hortons have also partnered with SucSeed and helped it get its systems into soup kitchens, classrooms, community centres and even into ships all across the country.

“We’ve seen photos pop up on our Facebook and social media feeds of people in the middle of Northern Labrador in minus 20 degree weather holding fresh kale, and that’s the most rewarding thing,” said Bland.

“It reaches so many different groups and brings so many people together but it’s something as simple as a rubbermaid container.”

Have your say, post a comment

  • GeorgeJackson

    I really appreciate these women for taking care on food. The best assignment writing service uk has wrote an article about this. I really like their business idea of food security.

  • fin

    I also love planting, the article you shared is so engaging for me . To learn about such methods of growing plant is amazing.  I pay to do my homework to take such knowledge

  • valentinataylor5444

    Great post! I am actually getting ready to across this information, is very helpful my friend. <

  • Dr. James D. Sterling

    Now, we all are concerned about our environment. Our vigilance is on the all time high right now. - Dr. James D. Sterling

  • Justin Smith

    Food protection for anybody on Earth has never been possible for lots, many reasons ranging from weather/weather extremes to conflict to plagues infecting both people who farm and harvest and the plant life that humans develop to feed themselves University Assignment Writing.

  • roblox robux

    The http://robloxrobuxonline.com/ is a very amazing site for the free robux generation to get robux for the roblox robux online game to play free.

  • Charles Cross

    Food security is a factor when absolutely everyone has to get right of entry to physically, socially and Cheap Assignment Writing Services UK economically to secure, healthful and nutritious food for their day by day desires in an effort to lead lively lives. Not only for a particular duration but on a non-stop basis. When a network is food comfortable, they’ve developed a device/version that permits them to access food in a secure

  • Demi Phillips

    Nourishment insurance for anyone on Earth has never been feasible for parcels, numerous reasons running from climate/climate limits to strife affordable assignment writing service uk to plagues tainting the two individuals who homestead and collect and the vegetation that people create to bolster themselves.

  • Hummus

    I enjoy it for creating the details, keep up the truly amazing perform continuing Hummus

  • Weight Loss Herbs

    Your work is very good and I appreciate you and hopping for some more informative posts Weight Loss Herbs

  • Protein Food Source

    I really thank you for the valuable info on this great subject and look forward to more great posts Protein Food Source

  • Coffee

    Always so interesting to visit your site.What a great info, thank you for sharing. this will help me so much in my learning Coffee

  • Kombucha

    I really thank you for the valuable info on this great subject and look forward to more great posts Kombucha