Fighting Illiteracy Is in her Genes

Eradicating illiteracy is a lofty goal, some might say an unrealistic one, but for Joelle MacPhee the fight against illiteracy is a family tradition, a business, and a battle she intends to win.
MacPhee, 25, is director of reading partnerships at Charlottetown-based Ooka Island, a company that develops software that teaches children ages three to seven to read. Ooka was conceptualized by