Marketing in the ‘New Normal’

Marketing specialist Katelyn Bourgoin and her CustomerCamp team are launching a new online community called Marketing Mastermind to help marketers and entrepreneurs navigate the new business environment.

Marketing Mastermind is a free pop-up community in which marketers and entrepreneurs help each other figure out what marketing looks like in this “new normal.”

Bourgoin said in an interview

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Do You Need Help with PR Strategy?

Need help telling your story? I know of a few people who can help.

I’m reaching out mainly to companies who are doing well in the current environment, or ones who have funding and are in a holding pattern until the environment improves. If your medium- to long-term strategy includes communications, marketing or media planning, I know of a few good people who can help you out.

The current

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A 2nd Take on Wage Support for Startups

I did something today I haven’t done before: I removed an opinion piece from Entrevestor because I became aware my analysis was wrong.

On Tuesday night, I posted a column arguing the federal wage support program would benefit Atlantic Canadian startups overall because most could demonstrate lost revenue, and most pre-revenue companies had tiny staffs.

But my analysis did not take into account

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White: Measures Needed To Unlock VC Market

In the discussion about support for startups, Jeff White is worried about positioning the companies that survive the current crisis so they can resume their previous growth.

The CEO of the New Brunswick Innovation Foundation says the fabric of support programs for high-growth companies must target specific dynamics of the startup world, in particular the need to raise growth capital. It’s a

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NGen Grants Sona Nano $4.1M

Halifax-based Sona Nanotech has secured a $4.1 million grant from NGen, Canada's advanced manufacturing supercluster, to commercialize its Covid-19 rapid-response antigen test.

With a mission of producing gold nanoparticles for diagnostic testing, Sona Nano’s prospects have improved in the past eight weeks as it began work on a quick and easy test for the virus that has killed thousands and

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Covid-19 Tool for Doctors

A digital COVID-19 risk stratification and screening survey has been announced by Charlottetown-founded GetOn Health, maker of a telehealth platform for doctors.

Called SecurePass, the new feature is being launched in partnership with clinical algorithm platform SmartDocMD. The tool is designed to support healthcare professionals and patients amid the COVID-19 pandemic, the partners said in a

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Rodgers No Longer CEO of Volta

Halifax-based Volta and its CEO Jesse Rodgers have parted ways, four years after he joined the largest innovation hub in Atlantic Canada.

Jevon MacDonald, who chairs the Volta Board, sent out a memo to stakeholders Monday to say Rodgers has concluded his role as CEO of Volta. COO Martha Casey has been named Interim CEO while the board determines a permanent replacement.

“In our discussions,

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Gray Wolf Launches Covid-19 App

Fredericton-based Gray Wolf Analytics has responded to Covid-19 by launching SafeContact, an app that helps with tracking and tracing the movements of individuals through the crisis.

Gray Wolf started business only last year and its core focus is a cybersecurity product that helps agencies monitor blockchains to ensure cryptocurrencies aren’t being used for criminal purposes. The Covid-19 crisis

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PM Outlines Programs for SMEs

The federal government is preparing to cover 75 percent of the wages of qualifying small and medium-sized businesses for three months, as well as extending these companies interest-free loans.

Prime Minister Justin Trudeau announced the measures at his Friday press conference in Ottawa, saying his government had decided to improve on a previous pledge to provide 10 percent of SMEs’ wages during

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