WINstorm presents Inc., a Dartmouth-based sales communications company, has been selected as the digital marketing partner for the National Association of Government Communicators, or NAGC.

WINstorm, which started in 2002, licenses marketing and sales communication software and has always targeted government as a key sector for its product. The deal with NAGC is important because it will deepen the company’s contacts within the sector.

“WINstorm has always been successful in the government sector and this deal allows us to reach their membership, colleagues and partners,” said WINstorm President and CEO Mike Willoughby in an email.    “It is a natural fit for our product and a very strategic partnership.”

WINstorm’s clients include the Commonwealth of Pennsylvania, the Government of Maryland, and Destination Halifax.

The American group selected WINstorm after a thorough selection process lasting several months, during which it evaluated several communications tools before settling on WINstorm, said the company.

“We are excited to work with WINstorm to help us achieve our goals of providing opportunities for professional development and networking, enhancing the government’s ability to effectively communicate with constituents, and advancing the profession,” says NAGC President Elect Kathryn Stokes in a statement.

NAGC is a national network of federal, state and local government communications employees, such as editors, writers, graphic artists, video professionals, broadcasters, photographers, information specialists and agency spokespersons.

The WINstorm platform provides an easy-to-use communication tool for such operations as marketing, business development, event promotions and recruitment. The cloud-based software helps make online storytelling more interesting and measurable.

This cloud-based software allows users to create their own custom presentations, or microsites, that tell their story, engage their audience and track their success.

 “Our product is a highly cost-effective tool that engages key audiences and measures the impact of each communication,” said Willoughby. “The NAGC is a strategic partner to help us grow our national, state and municipal public sector client base in the U.S.A.”

He added the company will continue to focus its business development activities on government, hospitality and manufacturing sectors, where it already has strong client relationships and credentials. “Geographically we will focus sales in North America, and technologically, we see integration with complementary software applications to further enhance our growth,” said Willoughby.