A New Brunswick entrepreneur wants to change the way people approach treating muscle pain.

Curtis Kennedy is the founder of Vertiball, a portable, mountable, rolling massager. The company launched its Kickstarter campaign to manufacture its first order on Tuesday.

Vertiball started out of a personal need for Kennedy. He was looking for a better way to care for his back and muscles after undergoing years of cancer therapy. For years, he was doing what many physiotherapists recommend, laying on a golf or tennis ball.

“Since I was in Grade 6, back and muscle pain has always been a big part of my life. Throughout the course of my day, I would get these very tense muscles in my lower and upper back. I spent most of my life rolling on top of a golf ball or a tennis ball,” says Kennedy.

“I never did it enough as I should have because it’s not really something that fits with your everyday life. To get down and lay on a golf ball three or four times a day, it’s not something that can get into your everyday way of doing things.” . . . 

Read the full story in Huddle.

Also . . . Check out the recent CBC story on Vertiball, which includes a great photo of all the prototypes that Kennedy tried and rejected.