Well-known entrepreneur Tracy Bell is joining UNB Saint John-based Wallace McCain Institute as Executive Director, taking up her role over the next few weeks.

Bell who is from Rothesay, NB, first joined the institute in 2019 as a member of its Entrepreneurial Leaders Program, the institute said in a press release.

Bell co-founded a startup called Millennia TEA in 2017 and led that company until the start of this year when it closed operations. For the past seven months she has served as CEO of the Saint John Region Chamber of Commerce. 

As Executive Director of WMI, Bell’s focus will be on fostering unity within the institute’s network of members, alumni, and partners, while strengthening the group’s commitment to entrepreneurship and economic prosperity in Atlantic Canada.