Spring Loaded Technology, the Dartmouth company that makes knee braces that add power to the joint, has hired a new Vice-President of Sales based in the U.S.

The company issued a statement Thursday saying it has hired Joe Khalifa, a Washington, D.C.-based sales exec who has many years experience in the orthopedic device and brace markets. Spring Loaded said he has a successful track record with startup companies, as well as extensive experience managing a variety of sales organizations and guiding new product launches. 

“Joe is a seasoned professional with diverse experience in our industry,” said Spring Loaded CEO Chris Cowper-Smith in the statement. “We look forward to leveraging his expertise and leadership to achieve continued growth, allowing us to serve more patients and expand our market share.”

For several years, Spring Loaded Technology has produced the Levitation brace, which not only stabilizes the knee joint but adds power to it, allowing people with mobility problems to move more freely. The Levitation line includes the world’s first tri-compartment unloader knee brace. It reduces pressure throughout the knee while enhancing strength to alleviate pain and improve mobility for people with knee arthritis and injuries.

Khalifa will head the sales effort for these products in the U.S and beyond, said the company. Khalifa was most recently Director of National Accounts with global bracing and prosthetics leader Ossur, responsible for a US$34 million sales portfolio.  He was responsible for selling to key sales channels such as distributors, prescribers, workers’ compensation, Veterans Affairs departments, clinics and hospitals. 

“With our leadership team, I look forward to building upon Spring Loaded Technology's early success and further advancing the company's mission of improving patient outcomes by providing truly unique, innovative bracing solutions,” said Khalifa.