A New Brunswick startup is helping professional sports teams bring a more experiential approach to their group ticket sales– and some big names are taking notice.

Founded in 2012, Spinzo is a demand-based pricing platform where corporations like sports teams can run promotions for group purchases where the final price depends on the number of committed buyers. Prices drop as more people participate, and everyone pays the final low price.

But company CEO Emmanuel Elmajian said that company has expanded its platform to provide professional sports teams new and interactive way to facilitate these group sales. . . .

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