Nova Scotia marketing technology company Singolar has been selected as one of four international competitors in the AI/Robotics group in the World Cup Tech Challenge next month in Silicon Valley.

The Wolfville, NS, company is spreading its wings in Silicon Valley as it recently participated in the Canadian Technology Accelerator in Northern California. In March, Singolar was accepted into the SAP startup program, which means it will work with the German software giant for the next year with the goal of rolling out the Singolar product to SAP customers.

Singolar has developed algorithms that can help companies to better understand how to interact with customers. It therefore helps these companies to deepen customer relationships and attract new customers. Singolar can track customer interaction at a range of points, including contacts with the call centre, on social media, through the website or other avenues.

The company is one of four competitors in the AI/Robotics group at the Tech Challenge, and one of 24 competitors overall. The only other Canadian company in the competition is LivSpek Medical Technologies of Vancouver, which is in the Biotech category. 

World Cup Tech 2016 will be held June 1 at the Microsoft Campus in Silicon Valley and welcome startups from around the world to compete for the title. Entrants go through a rigorous process of judging to be accepted as competitors, and all participants are in the pre-global stage.

“We are so excited and humbled to compete among the leading global tech startups,” said Singolar Founder and CEO Suman Kalyan in a statement. “We’re hoping that our friends and supporters in Wolfville, Nova Scotia and all of Canada will vote for us through the competition and help us bring home the victory.”

People can vote for Singolar in the AI/Robotics Group here. Winners will be determined by a combination of the judge’s scores, and online votes.

A native of India, Kalyan spent 18 years in a number of technology roles around the world, for blue chip companies and startups, and working as a consultant. In 2013, he and his family moved to Nova Scotia and he eventually became a tenant in Acadia University’s Rural Innovation Centre.

Even before it joined the CTA, Singolar had two clients: one in Malaysia, and Halifax-based Azorus, which helps post-secondary institutions communicate with incoming students and their families. Azorus and Singolar are piloting an enhanced customer relationship management recruitment tool with three universities: Warwick and Leicester in the U.K., and Ryerson in Toronto.