Sean Ellis, founder and CEO of GrowthHackers.com, will headline the speakers at Amplify, a one-day mentoring event designed to teach East Coast entrepreneurs best practices in growth marketing.
Amplify is a single-day event that will help to teach methods of growth marketing, and inspire people in the practice. Participants will gain insight on how to attract and activate more leads, how to build a growth team and how to retain and nurture more customers.
Growth marketing, or growth hacking, is a marketing strategy that requires minimal budget for maximum appeal. Designed for companies that don’t have established brand names, it usually calls for a unique gimmick or idea that gets potential clients excited about a product and encourages them to spread the message.
Amplify, to be held at Pier 21 in Halifax on March 28, is hosted by the Atlantic Canadian regional accelerator Propel ICT, recruitment software company Alongside, and GrowthHackers.com. Tickets are available here, and early-bird rates are available until Feb. 17.
“I’m thrilled to have this opportunity to come to Atlantic Canada for the first time,” said Ellis. “In my experience, the Atlantic Canadian companies I’ve encountered have all had one thing in common – they’re hungry. They’re ready to grow and they’re willing to do whatever it takes. I have no doubt this event will deliver amazing results to all who attend.”
Ellis is known for coining the term “growth hacking” and popularizing the term “product/market fit”. Previously, he was the CEO at Qualaroo, and held key growth and marketing positions at such companies as Dropbox, Eventbrite, Lookout, LogMeIn, and Uproar. He now helps companies build agile growth teams with his new tool, the GrowthHackers PROJECTS.
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The other speakers at Amplify will include:
- Zack Onisko, Vice-President of Growth at Hired.com;
- Dominic Coryell, founder of Gimme Growth;
- Ethan Smith, Vice-President of Growth at Yummly;
- Netta Kivilis, CXO of Blue Seedling and formerly a senior marketer at Amazon;
- And Todd Saunders, co-founder and CEO of Adhawk, and a former member of the accelerated growth team at Google.
“This is a prime opportunity for startups and businesses to get the expert advice and insight they need to properly scale their businesses for rapid growth,” said Propel ICT Entrepreneur-in-Residence Trevor MacAusland said in a statement. “The conference is built to help marketers and founders connect with the best mentors and address their challenges so they can get out there and get real traction to happen the very next day.”
Lead generation is the number one barrier to exponential growth faced by startups and it’s also the one thing that all startups need to survive.
“Atlantic Canada has a plethora of smart, innovative and growing companies,” said Alongside CEO Yves Boudreau. “This conference will help to put a spotlight on Atlantic Canada and expose the amazing startups we have here."
Disclaimer: Propel ICT is a client of Entrevestor, and Alongside is our partner in the Entrevestor Job Board.
