SimplyCast, the Dartmouth-based multi-channel marketing startup, has issued the following press release:
SimplyCast Introduces Free CRM Solution and Sales Pipeline Acceleration Tool
SimplyCast is launching its own powerful customer relationship management solution, SimplyCast CRM.
SimplyCast CRM enables businesses to track and manage customers and leads with detailed personal profiles that are dynamically updated based on interactions and behaviors.
SimplyCast CRM's sales pipeline tool accelerates the sales process using detailed tracking and highly targeted lead nurturing campaigns.
Dartmouth, Nova Scotia, January 14, 2015 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, is proud to launch SimplyCast CRM, a powerful customer
relationship management solution.
SimplyCast CRM enables businesses to accelerate their sales process using powerful sales pipeline functionality. The CRM tracks each contact starting from their first website visit, building a detailed
personal profile. This information enables businesses to move contacts through the sales pipeline much more quickly. A shortened sales cycle reduces the number of leads that will drop off and helps keep
leads engaged.
Personal customer profiles include detailed timelines. Profiles are updated both automatically, based on customer tracking, and manually, based on personal interaction with staff. SimplyCast CRM also
integrates with other leading CRM solutions to enable customers to seamlessly transfer data and maximize efficiency.
SimplyCast CRM works in combination with SimplyCast 360 to send highly targeted communications to each contact, based on personal preferences and individual needs. Leads and customers move
through automated sales pipelines based on their actions. Detailed pipelines and personally targeted content help nurture leads and increase conversions and sales. The CRM integrates seamlessly with
SimplyCast Sonar and the other communication tools in the suite so that all data is in one place. Campaign creation, therefore, is quick and easy.
“SimplyCast CRM is the ideal tool to enable businesses to create highly targeted nurturing campaigns for each of their contacts,” said Saeed El-Darahali, President and CEO of SimplyCast. “The CRM
allows for the seamless collection, storage and transfer of data and it accelerates the sales process considerably.”
SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was
previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies and government. It is also ideal
for communication in emergency situations such as forest fires, bomb threats or blizzard warnings.
About SimplyCast
SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature
rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the
globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.
