Social Navigator, a Halifax startup that warns authorities of threats on social media, has issued the following press release:

Social Navigator launches LifeRaft™ cyberbullying and threat detection solution for schools and law enforcement

Intelligent social media monitoring gives schools and law enforcement tools and insight to prevent potential tragedies

HALIFAX, July 15, 2014 /CNW/ - Social Navigator delivers the first release of LifeRaft, an intelligent big data platform that enables schools and law enforcement agencies to understand what is being said on social media channels, the context of the conversation, and zero in on the locations of the people posting, all in real time.

Leveraging the popularity of Facebook, Twitter, Instagram, Youtube, and other channels, LifeRaft delivers insightful and predictive modeling and analytics from social media feeds to create profiles and alert schools and law enforcement to potential risks leading to tragedies like the recent events in Isla Vista, California and Moncton, New Brunswick.  LifeRaft monitors all major social media channels for indicators of potential threats to public safety, provides precise location of individual posts, and sends automated alerts to mobile devices of school administrators and law enforcement professionals.

Social Navigator is currently running a LifeRaft beta trial with users across the U.S. and Canada, including the University of Southern California, Saint Mary's University, and several major public and private agencies covering local, state, and federal law enforcement in the U.S.

Since the Sandy Hook school shootings in 2012 there have been 74 school shootings reported and countless other cyberbullying, bullying, suicides, and high threat situations across the U.S. and Canada.  LifeRaft provides early warning threat detection where telltale indicators exist publically in social media and can be monitored and interpreted by professionals in order to prevent tragic situations.

"Development of LifeRaft began in 2013 as we saw the need for this type of intelligent monitoring tool continue to grow with the dominance of social media and the opportunity to assist in perhaps preventing some of the tragic situations we are witnessing," said Brian Perry, Co-Founder and COO, Social Navigator.  "We assembled a world class team of software engineers and specialists in the field and the initial response from all levels of our target markets has been exceptional. Currently, we are focused on North America but we are looking at reseller and licensing arrangements in other countries that will see LifeRaft used as a solution to what we all know is a global problem."

About Social Navigator Inc.

Social Navigator Inc. is a social media monitoring technology application developer.  The Company's flagship product LifeRaft is a social media monitoring platform designed for schools, law enforcement and other industries. Social Navigator is based in Halifax, Nova Scotia. http://www.socialliferaft.com.