Startup Zone, the hub for new businesses in downtown Charlottetown, has announced that three new companies have joined its business incubation residency program.

The latest companies to be accepted into the program are Shoplaw, Local Legends Apparel, and Cradle Technology Design Inc.

Shoplaw, founded by Randy Campbell, adds transparency and choice to the process of selecting a lawyer with an online platform. Local Legends Apparel, co-founded by Aidan Northcott and Ashley Paynter, is a clothing company that creates clothing inspired by Prince Edward Island.

Read Our Recent Coverage of Shoplaw

 Cradle Technology Design Inc. is developing a consumer product that will allow users to be able to collect and track valuable data from urine. The Cradle Technology team is made of four graduates of the University of Prince Edward Island’s School of Sustainable Design Engineering - Andrew Simmons, Javon Mayhew, Brady Gallant, and Alex Gamble.

“The value of the program is in our deep focus on customer needs and creating a network of entrepreneurs for support and collaboration,” stated Doug Keefe, Interim CEO. “Our network only gets stronger the more it grows. We are incredibly excited to welcome these new founders.”

With these three additions, the Startup Zone network has grown to include 18 resident companies and 12 alumni.