Fredericton-based Passiv, which last year closed a US$2.2 million or roughly C$3 million seed round following its graduation from the prestigious Silicon Valley accelerator Y Combinator, has bought Bellevue, Washington startup Wealthly for an undisclosed sum.
Founded two years ago by former Amazon and Google employee Terry Ma, Wealthly is an online platform that allows users to connect to their brokerage and cryptocurrency trading accounts. Ma and his staff are being hired for new roles following the merger.
Passiv’s flagship product is SnapTrade — an API, or application programming interface. It allows app developers to connect their software to clients’ brokerage and crypto accounts, providing back end technology for services much like Wealthly.
“SnapTrade has been growing at an extreme pace, which necessitated being aggressive in the pursuit of technical IP that would allow our partners to achieve their goals,” said Passiv CEO Brendan Wood in a statement. “But it was the prospect of bringing in talented individuals like Terry and his team that made this a growth opportunity impossible to pass up.”
Founded in 2017 by Wood and Chief Revenue Officer Brendan Lee Young, Passiv’s technology is now used by clients to track billions of dollars worth of assets. In October, the company said 20 apps use the SnapTrade API to provide services to more than 200 million investors globally.
While North America is Passiv’s largest market, the company now has users in more than 40 countries. Wood previously said Passiv has faced fewer regulatory hurdles to international expansion than many fintech startups because it gives advice but does not actually hold investors’ assets.