Three of the region’s leading ITC companies – LeadSift, RtTech and TitanFile – announced partnerships with blue chip international corporations on Tuesday, which will help develop their sales around the world.
Moncton-based RtTech, whose products use large companies’ operational data to make the manufacturing processes more efficient, has teamed up with Emerson, the St. Louis-based engineering team whose sales hit $25 billion last year. LeadSift of Halifax has announced a partnership with Publicis Modem, a global digital agency network that operates in more than 40 countries and has more than 1,000 employees. And TitanFile, based in Halifax and Waterloo, Ont., is working with Hitachi Solutions America Ltd., a San Francisco-based subsidiary of the 15,000-employee Japanese giant Hitachi.
Here’s a brief description of each announcement:
LeadSift-Publicis Modem
Publicis Modem, which is a unit of Paris-based advertising giant Publicis, has partnered with LeadSift to help the larger company’s clients drive real results from social media.
The Halifax company led by CEO Tapajyoti Das has developed software that can scan a vast number of social media posts and identify people who want to buy a certain product, allowing businesses to contact those people and generate sales.
The global digital agency offers a range of integrated marketing services for clients and will combine its existing talents with LeadSift’s capabilities to help clients improve results from social media.
“It allows us to tap into the network of large brands that are their clients,” said Das. “We have already been working with them for the past three months on a large Fortune 500 company.”
RtTech-Emerson
Emerson Process Management and RtTech Software will jointly develop an information system that will monitor and manage plants’ energy consumption in real time. Whereas many energy management systems allocate energy costs monthly, this system will instantly compare usage against a theoretical benchmark, and analyze system performance by unit, area, and across an entire plant.
“This deal does not stop us from continuing to sell RtEMIS as we are doing today,” said RtTech CEO Pablo Asiron, referring to one of his company’s leading products. “It just opens a great and big new sales channel for us.”
TitanFile-Hitachi Solutions
Hitachi Solutions America and TitanFile have announced a collaborative communications system built for today's corporate legal departments.
TitanFile, which has developed an easy-to-use, secure collaboration and document-sharing system, said the joint effort allows confidential file sharing anytime, anywhere with the user maintaining control of the encryption key to further safeguard confidentiality.
"Hitachi Solutions America has been a proven leader in cyber security for 10 years with the vision to build advanced systems to meet future IT needs,” said TitanFile CEO Tony Abou-Assaleh in a statement. “Their Credeon Cloud Data Protection takes cloud security to a new level and this partnership strengthens TitanFile's enterprise solution for regulated industries."
