Fredericton- and Miami-based sales software startup Introhive said Thursday it has inked a deal with British Columbian consulting firm Traction on Demand to help identify gaps in companies’ sales data.

Under the deal, Introhive and Traction on Demand will sell an automated platform to help Salesforce software users find parts of their sales data sets that need to be fleshed out with additional information.

Introhive sells software that uses artificial intelligence to identify data stored in companies’ tech systems and helps them to use it to increase revenue. Traction on Demand offers its clients strategy advice and data analytics services to help them make better use of Salesforce’s “customer relationship management,” or CRM, software.

“This partnership and offering will allow us to quickly assess both technical debt and data deficiencies for organizations,” said Traction on Demand’s Financial Services Practice Lead, Aaron Zuccolin, in a press release.

“By leveraging automated tools to speed our analyses, in conjunction with Introhive’s relationship data, we help our clients quickly develop 'get healthy' tech debt remediation plans that drive a better experience from their workers and a better customer experience as a result.”

In June, Introhive closed a mammoth US$100 million ($122 million) Series C funding round -- the largest equity investment deal in New Brunswick history.

The round was led by Boston-based PSG, which specializes in backing middle-market software companies. Introhive declined to disclose its valuation, which would have revealed whether it had become one of only a handful of Atlantic Canadian tech companies to achieve unicorn status.