Hadamard AI, founded by brothers Nathaniel and Thomas Roberts, was named the Genesis Pitch Champion last week, earning $30,000 and a place on the Pitcher Plant trophy.

Hadamard AI develops artificial intelligence tools to enhance data processing and analytics for businesses.  The audience at the sold-out event also awarded Hadamard the Community Choice Award, adding $1,500 to its winnings.

The company earlier this year was one of the Atlantic Canadian ventures pitching at the Web Summit Vancouver.

Organized by the Newfoundland and Labrador innovation hub Genesis, the 2025 Genesis Pitch drew a full house as five Newfoundland and Labrador startups competed for $45,000 in prizes at the grand finale of techNL’s Innovation Week. Innovation Week is a province-wide celebration of entrepreneurship and technological growth.

MedTemp, founded by Bradley Russell and Jamie Heath, took second place and a $10,000 prize. The company is creating a digital platform to connect healthcare organizations with qualified temporary medical professionals.

Two additional awards recognized leadership and inclusion in the province’s innovation sector. The True Blue Award, sponsored by Bluedrop ISM, went to Adilya Dragan of Starluv Inc., which develops technology that supports emotional wellness and social connection. The prize recognizes a woman founder working to challenge the status quo in technology.

The Genesis Belonging Award, sponsored by the Fry Family Foundation, was presented to Ramy Abdulzaher of Bonocle, a company developing assistive technology to make digital content accessible to people who are blind or have low vision. The award honours startups fostering inclusivity and equity in their workplaces and communities.

The other finalists at the Genesis Pitch were Data Farms, which offers software for sustainable data management, and Lunisity, a startup focused on renewable energy technology.

Judges for the event were Michele Romanow, Adam Keating, Holly Hill, Niraj Shukla, and Nick Warren.