California- and Halifax-based Frenter has signed a deal to incorporate its maintenance and analytics software for heavy equipment into Ontario-based Texada’s equipment business management platform.

Founded in 1984, Texada sells SaaS software for heavy equipment rental, sales and service companies. The integration deal is the second such agreement Frenter has finalized in less than two months, following a similar announcement with Texas-based Boom and Bucket.

Chief executive Zach Laberge launched Frenter nearly four decades later, in 2020. Its product lets heavy equipment operators and rental companies track and manage their fleets in real time with the help of GPS and telematics data, remotely monitoring the security and general utilization of heavy equipment.

“It’s fun to start to see the vision that we set out to do many years ago,” said Laberge last month. “I used to talk about wanting to build out our ecosystem, wanting to build out all these tools. Now we’re actually starting to see it.”

Frenter’s now 15-person team deployed its first units last fall, with the help of a $1.4 million raise that was led by Silicon Valley’s 1517 Fund and included returning investor Jason Calacanis of Uber fame, as well as Nova Scotia telecom magnate Bill Barrett, Saint Mary’s University’s Venture Grade student investment fund and others.