Halifax-based Dash Hudson, the fast-growing visual marketing SaaS company, has launched a new product to measure Pinterest campaigns for major brands.
Dash Hudson helps its clients increase engagement on their social media. Its software is a one-stop spot for clients to manage, source and engage with the traffic of their photos and videos. So far Dash Hudson has been known for monitoring Instagram and now its tools can be used to measure the success of Pinterest campaigns.
“Built with the most important brands in the world in mind, DH’s Pinterest Analytics surfaces meaningful insights that inform which pins are engaging a brand's target market, and ultimately, driving traffic and revenue,” said Dash Hudson in a blog last week. “Easily uncover what visuals are inspiring action from pinners, monitor KPIs in one place, and bulk publish content to feed the Pinternet.”
The blog notes that Pinterest users – known as pinners – use the social media platform to search for actionable and engaging content and are often in a purchasing mindset. “Unlike other channels, Pinterest is about your self, not your selfie,” said the blog. “Pinners share their most intimate creative thoughts, which is no surprise considering two-thirds of users described Pinterest as a place to find products, services, and ideas that they trust.”
That means that savvy brands use Pinterest to connect with buyers through multiple touchpoints, using a different strategy than on Instagram.
Founded by CEO Thomas Rankin and CTO Tomasz Niewiarowski, Dash Hudson is known as one of the fastest-growing tech companies in Atlantic Canada. According to its website, Dash Hudson’s clients include such blue-chip companies as General Electric, NBC Universal and Amazon.com.
The company has been a hiring machine. Concrete Ventures head Patrick Hankinson, who tracks startups’ hiring via LinkedIn data, estimated that in the second quarter of 2019, Dash Hudson added a net 10 employees to a total staff of 94.
Dash Hudson said its Boards tool, which is used for content segmentation, is fully loaded and ready for Pinterest. DH boards allow brands to identify visual trends for top performing content, measure specific campaigns, and create benchmarks for different content pillars.
“With Dash Hudson Pinterest Analytics, brands can easily understand what pins are driving each stage of engagement, and gather actionable insights to drive performance at each stage of the process,” said the blog.