Charcoal Marketing has announced that Mike Cyr, long a pillar of the organization, is its new Chief Operating Officer.

Cyr has been an integral part of the Charcoal team for five years. He is a specialist in digital media and played a key role in Charcoal’s addition and adoption of programmatic advertising. He also played an important role in the firm’s transition from project-based to fractional marketing work. (Fractional marketing provides clients with a dedicated team of marketing experts who can plan, manage and execute marketing initiatives for businesses that lack the internal resources.)

“Mike has been a key part of Charcoal’s growth and success the past few years,” said Charcoal Founder and Chief Marketing Officer Mike Hayes in a statement. “He has very good ideas, and spends our clients' money as if it was his own. He has set a great example for others to follow.”

Cyr, Hayes and the Charcoal team have been an essential partner in Entrevestor’s growth in the last half-decade. They’ve overseen the company website (as well as out personal authors' websites) and are absolutely essential teammates in the staging of Entrevestor Live.

“Every day, I get to take on new challenges and learn new things,” said Cyr. “That’s what keeps me motivated and inspired. I enjoy running nimble teams, so I’m looking forward to tackling the challenges ahead, and positioning Charcoal for continued success.”