Since moving to the cloud a month ago, Celtx has released 14 new products and now the company is gearing up for a couple of more launches – big launches.
St. John's-based Celtx is one of the world’s leading makers of pre-production software for the film industry. Its free software allows filmmakers – whether they’re directors, cinematographers, writers or whatever – to do all the preparations they need for filming on their PC or device. First funded in 2006, the company now has almost 2 million users (those who have logged in 5 times or more) in 170 countries operating in 34 languages. Many of them pay for added products or premium services, meaning the company will be cashflow-positive this month.
``What we’ve done is create an ecosystem, if you will, with the desk-top system and a cloud offering and also a mobile offering,’’ CEO Mark Kennedy said in a phone interview this week.
The launches of the last month have included three new products for the desktop and seven mobile products. And the takeup for the cloud service has been impressive as Celtx just received its 100,000th customer on the cloud product, which it called Services.
In about 10 days, the company plans to launch its premium product, Services Plus, which will sell for $4.99 or $9.99 a month, depending on the level.
After six years, Celtx is still in growth mode, having increased its staff from six to 12 people in 2011. The company has been consolidating that increase and now expects to add another six to 10 employees this year.
Those additional employees could result in a true transformation of the company. Thus far, it has targeted independent filmmakers around the world, but it hopes to release its first enterprise product for the larger film studios by the autumn. Kennedy’s team has been working on it for a year and a half, and he admits that such a move will change the dynamics of the company.
He would have to increase the size of his development team, and probably open an office in New York or Los Angeles.
``All our hiring in 2011 has been done with this in mind, and we want to do it without diluting what we do for the independent filmmaker,’’ he said.
He is also exploring new financing opportunities to help with the expansion. So far he has taken venture capital investment only from Mark Dobbin’s Killick Capital, which backed the company in 2006 and has made a few follow-on investments. Kennedy said its total investment is ``south of $2 million’’.
He added that Killick Capital would be willing to participate in the next round, but would prefer another fund be lead investor.