Eyesover Releases Issue Discovery Module
Fredericton-based Eyesover Technologies Inc. has released its new Issue Discovery module as the latest addition to its online media monitoring system.
Using Eyesover’s proprietary artificial intelligence, Issue Discovery provides customers with a predictive tool that identifies online discussions or mentions of new issues that are relevant to the end-user.
“The limitation of most social media monitoring tools is selection bias – a system will only report on what you tell it to monitor,” said Co-Founder Ali Ghorbani, who is also the Dean of Computer Science at the University of New Brunswick. “Eyesover’s new Issue Discovery module can extrapolate from existing data to see the potential development of issues a customer may not be aware of.”
The Eyesover system now provides customers with online media monitoring and analysis, real-time lead generation, and the new issue discovery functionality to enhance the depth of information customers are obtaining from online media.
“We’re looking to take social media monitoring into the next stage where we’re not just listening, we’re predicting what is going to occur,” said CEO Craig Leonard. “The Issue Discovery module is a big step in that direction that will benefits to a wide range of private, public and non-profit entities.”
Entrepreneurs with Disabilities Network Holds Holiday Market
The Entrepreneurs with Disabilities Network will hold the Entrepreneurs’ Market in Halifax next week, where people can buy holiday gifts that help to make a difference in the community.
This showcase will feature an exciting and eclectic mix of local art from across Nova Scotia, including clothing, jewelry, books and ornaments. There will also be original poetry, paintings and photography, as well as a variety of specialty services.
The market takes place Nov. 30 from 8 am to 5 pm at the Halifax World Trade Convention Centre. Sales will be cash only, but there is an ATM in the building.
“You will be able to purchase tremendous items from over 30 active entrepreneurs with disabilities, all in one room!” said Brian Aird, Executive Director of the Entrepreneurs with Disabilities Network. “Your purchases make such a difference. It confirms for our members that entrepreneurship is a viable and meaningful career option for persons with disabilities.”
The market is being held in conjunction with the Ninth Annual Symposium on Inclusive Employment and Education. Each year, in conjunction with the International Day for Persons with Disabilities, the Nova Scotia Human Rights Commission, the Nova Scotia Disabled Persons Commission and the Collaborative Partnership Network join forces to present the Symposium which includes keynote speakers, workshops and networking.
SimplyCast Launches Initiative with BBB
Dartmouth-based multi-channel marketing provider SimplyCast has announced a new initiative with Atlantic Canada’s BBB to offer its award-winning marketing automation platform.
Dubbed AccrediCast, the program will be available to all Accredited Businesses of this BBB. AccrediCast is composed of a suite of marketing automation tools including a Contact Relationship Manager, email marketing, social media scheduling, and a live web chat tool.
The initiative seeks to help Atlantic region businesses simplify and improve their digital marketing strategies through the use of a regionally developed platform.
“We’re very excited to launch AccrediCast in partnership with SimplyCast,” said Peter Moorhouse, CEO of BBB Serving the Atlantic Provinces. “In today’s environment, businesses need all the help they can get to help them grow. We are confident that the innovation of AccrediCast will help our Accredited Businesses get the boost they need and perhaps even supply a further boost to the Atlantic region in general.”
The Better Business Bureau acts as a model example of the regional business community so this partnership allows it to offer additional tools to help member businesses succeed, especially as consumer behaviors leverage digital tools.
“We’re very pleased to forge a partnership between BBB and SimplyCast,” said Ariel Hopper, VP Partnerships at SimplyCast. “I’m very glad to be working with Peter, his team, and the BBB to role this initiative out locally and work on expanding its reach.”
