Pablo Asiron, the former CEO of award-winning Industrial Internet of Things company RtTech Software of Moncton, has joined another Moncton-based business-to-business enterprise Masitek Instruments Inc. as executive vice-president of global business development.

Asiron was the founding CEO of RtTech, whose software helps industrial plants operate more efficiently.

During his tenure, the company raised more than $3 million in venture capital, and received a range of awards, including Startup Canada’s national award for innovation in December.

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Due to a disagreement at the board level, Asiron and RtTech parted ways late last year and Asiron has now joined Masitek.

The five-year-old company’s hardware helps food and beverage producers prevent damage to containers and other accidents that can jam and delay a production line.

“The RtTech board and I had a bit of a difference of opinion about the direction for RtTech, and so it was decided that I should look for new challenges,” said Asiron in an interview Wednesday. He said he was lucky enough to find a company in Moncton that played to his strengths — selling technology to global industrial companies.

Masitek has developed hardware that detects pressure points and logjams on the production lines of food and beverage producers. The system sends sensors within a bottle or can through the production line and finds where problems are.

The readings can be viewed in real time on a mobile device, and since the results are sent to the cloud, they can be read by an operator or executive anywhere in the world. It can also draw comparisons between data from various plants in different countries.

The product is already being used by some of the largest food and beverage producers in the world, including Nestlé, Carlsberg, AB Inbev, Unilever and Diageo.

“Our global customer base has increased tremendously over the last several months,” said Masitek president and CEO Tracy Clinch.

“Masitek will continue to invest in new technology and key personnel to strengthen our position as the global leader in virtual remote sensing technology.”

Masitek began when Moncton venture capital fund Technology Venture Corporation had patented intellectual property for the device and wanted to develop a company around it.

TVC president and CEO Susan Hicks brought in Clinch, who had experience with Moosehead and McCain Foods, to develop the company. TVC is an investor in the company.

Now that the company has traction with so many multi-nationals, it has brought in Asiron to develop its global business. It already has 13 sales partners in 12 countries, and now Asiron’s job will be to further develop the global business. That will include bringing on new clients, and expanding with existing customers so that the products are used in several of their plants.

Asiron said he has known the company for several years and is excited about selling technology he describes as fantastic.

“I had interest from national and multi-national companies to come join them, but I wanted to stay in Moncton,” said Asiron, who is a native of Pamplona, Spain. “It was crazy that I found this great opportunity right here in Moncton.”