At Volta, Moses is leading his people to the promised land of wellness and productivity.

In this particular case, Moses is Moses Robicheau, CEO of Addo, a startup that helps organizations encourage physical activity and good health among their memberships. It is one of the newest ventures working out of the Halifax startup house, and it’s already creating an impressive list of corporate and not-for-profit clients.

Make no mistake: there are a lot of competitors out there, as there are several websites that help organizations improve the wellness of their employees. But it’s also true that no one has established dominance in the field so there is lots of room for growth.

“Our differentiator is we really leverage on competition and usability,” Robicheau said in an interview in a conference room at Volta.

“The solution we’re providing makes it engaging for the user.”

Addo is an online platform on which organizations can host 21-day health and wellness competitions for staff or members. Participants sign up to see who can live the healthiest lives over three weeks.

Addo take a holistic approach to health and assesses participants’ wellness in four categories: exercise, nutrition, community and mindfulness.

After participants sign up, they keep tabs in the Addo site each time they do something healthy or unhealthy. While the exercise and nutrition categories are obvious, the community segment lets people record things like family time, carpooling and volunteering. The mindfulness category tracks such facets as sleep and reading time.

Each participant gets points for healthy choices. Everyone in the competition can view the league tables, and the system declares the winner at the end of three weeks. Participants can continue with the program afterwards if they prefer.

Robicheau has been working on the project for more than 21/2 years, received support from Entrepreneurs’ Forum and even took it through a Startup Weekend in Ottawa. In January, he and his co-founders, Raphael Titsworth-Morin and Brett Barro, officially rolled out Addo (Latin for “I inspire”) and launched a pilot program with the insurer Aon.

Addo has been used in fitness campaigns by six companies or organizations, and three more were booked for April.

Shortly after Robicheau and his team moved into Volta, the startup house staged an Addo competition. The winner was PACTA, the husband-and-wife team whose technology helps medium-sized manufacturers manage contracts with customers, suppliers and others.

So far, the Addo team has financed the company’s development without raising any external capital, but it is working on raising a seed round of funding with a target of $500,000. The company is also looking for strategic clients interested in helping to grow in a mutually beneficial relationship.

Robicheau and his co-founders are also looking at setting up an office in Vancouver this year in the hope of having clientele across the country.


Entrevestor receives financial support from government agencies that support start-up companies in Atlantic Canada. The sponsoring agencies play no role in determining which companies are featured in this column nor do they have the right to review columns before they are published.