The Acadia Institute for Data Analytics will host a symposium next Tuesday on the use of data analysis for small and medium-sized businesses.

Cathy Simpson, the Vice-President of Marketing at T4G, will be the keynote speaker at the Productivity & Competitiveness for SMEs through Data Analytics Seminar, which will be held from noon to 4:30 pm at the Clark Common at Acadia University.

Simpson was one of the founding members 12 years ago of Propel Saint John, which has grown into Propel ICT, the regional tech accelerator. She is also one of the founders and organizers of the Big Data Congress, which will hold its third major event in 2015.

AIDA aims to bring the benefits of data analytics to groups that are often overlooked in the stampede to create a digital economy – such as agriculture, rural industries and small businesses.

It held a symposium last year for data analytics and agriculture and is now holding a similar event for SMEs.

The other speakers at the event Tuesday will include Daryl Fraser, of Livelenz, Matt Cooper of Clean Simple and Wesley Booth of AIDA.

The event is free and you can register here.