Charlottetown-based Tracktile, which sells software for food and beverage manufacturers, has won this year's Gerry Pond Sales Award.
The Gerry Pond Award is an annual $25,000 cash prize awarded by virtual startup incubator Propel in honour of former NBTel CEO and Aliant Telecom President Gerry Pond, who went on to co-found Saint John-based Mariner Partners and Propel itself. Pond is a ferocious champion of sales strategies, so the award in his honour recognizes companies that devise and implement successful sales strategies.
“Tracktile has proven a clear path to sales and their focus on the customer is yielding strong results for them,” said Propel CEO Kathryn Lockhart in a statement. “Giving this award is a highlight of our year at Propel and we celebrate Gerry Pond’s vision of keeping founders focused on creating a repeatable and scalable sales process.”
Founded in 2019 by Chief Executive Jordan Rose and Chief Technology Officer Jarred Kennedy, Tracktile offers manufacturers a suite of tools for managing their operations, such as inventory tracking, traceability of ingredients and smart hardware. The company’s software can also help with data analysis and even automate documentation for some tasks.
In July, the company raised $575,000 from investors that included BDC Capital’s Seed Venture Fund, Island Capital Partners of P.E.I. and the New Brunswick Innovation Foundation, with the money earmarked for product development and hiring. LinkedIn data indicates Tracktile currently has around 11 employees.
“Securing this funding is a huge step forward for us," said Rose at the time. "It means we can dive deeper into our mission of empowering manufacturers with the modern solutions they deserve. We're grateful for the trust our investors have shown and excited to bring our vision to life."
Previous winners of the Gerry Pond Award have included Halifax-based Side Door Access, St. John’s-based Oliver POS, and last year’s winner, Stemble of Charlottetown.
The other two finalists were:
Charlottetown
Three Hippies is aiming to help the ticketing industry with fraud-proof tickets and better revenue for artists and promoters.
Halifax
AIR specializes in resilience training and mental health solutions with a comprehensive, evidence-based platform.
