Mathew Georghiou is so convinced that early adopters will like MediaSpark’s new wellness eBook that he’s offering it at a 93 percent discount for the next 43 days.

The Sydney-based eLearning company has just launched its new gamified eBook, GoVenture Health, to teach wellness to a broad range of people, including students as young as age 10. In an introductory offer, it’s selling the eBook to schools until Aug. 31 for $99, which is a $1400 discount on the regular price of $1499. (After Aug. 31, schools will still be able to purchase it for $399 for one month, then the full price kicks in.)

Georghiou, the CEO of MediaSpark, said he has already had some sales of the product, admitting that summer is not the best time to market an educational product. “I imagine most of the sales come in in the final couple of weeks” of the offer period, he added.

The reason for the deep discount is that MediaSpark believes word of mouth will continue to push sales once the special offer ends.  GoVenture Health, which can complement or replace existing textbooks, covers 59 subjects and features 288 topic pages, 100,000 words of text, 1,000 photos and images, 800 mini games and 300 learning outcomes. “We have never seen anything that combines the eBook, gamification and picture book elements that this has,” said Georghiou, whose company has sold products to several thousand schools around the world.

MediaSpark, whose products are marketed under the GoVenture brand, tends to sell its products, like eBooks, to educational institutions and training services to corporations. The 18-year-old company now employs 17 people, all but one of whom work in Sydney.

Georghiou and his team are plugging away at the development of their most ambitious project, GoVenture World, a massive multi-player online game that will train budding entrepreneurs in what it’s really like to start and grow your own business. The company believes it will revolutionize online training for entrepreneurs.  MediaSpark is also working on the development of other products, though he declined to discuss them publicly.

The company is not in desperate need of funding, though Georghiou said he would like to raise as little as $500,000 to $1 million. He added that if an investor with a larger minimum was interested in MediaSpark, “we could put the money to work.” MediaSpark has received funding over the years from angels and what Georghiou called quasi-venture capitalists.