Every marketer or product manager worth their salt is looking for ways to do more with less.

If you’re anything like me, you’re always hunting for new channels, tactics or experiments to try. You want to create the maximum amount of impact for the minimum amount of effort.

So… when you’re working your tail off, but aren’t getting the results you’d hoped for, of course you want to find an easier

The madness of the reefer market has left many consumers dazed and confused, so Canndeloo aims to help sort it out by giving cannabis brands ratings.

Based in Halifax, Canndeloo is an online platform that lets people rate their cannabis and the stores that sell the product. Users can rate and review their weed and use the platform as a guide for sampling new product. It’s like TripAdvisor for

Propel, the Atlantic Canadian IT accelerator, has named the 21 teams accepted into the first cohort of Incite, its new digital program.

Incite is a virtual program that startup founders can take for up to a year regardless of where they are based in Atlantic Canada. It was designed to overcome two challenges facing a group offering mentorship to tech companies across the region: participants can

George Armoyan feels like he’s gone back to school every time he attends a Creative Destruction Lab session.

Armoyan was trained as an engineer and has made his fortune in real estate development. Yet he is now one of the fellows at CDL-Atlantic and is becoming more involved with the program in Toronto. That means this developer is getting more involved in innovation, and he’s part of a trend.

Charlottetown-based Nautilus Biosciences, a subsidiary of U.K. specialty chemical-maker Croda Intl., has marked its official opening as the new Centre of Innovation for Marine Biotechnology.

The announcement on Wednesday comes about nine months after the P.E.I. marine biotech company was purchased by Croda for an undisclosed price.  At the time of the purchase, Russell Kerr, company founder and

The STEMFest Industry Day will be held next Wednesday in Halifax, with the goal of helping companies from all sectors thrive in a digital world.

The one-day event will feature keynote speakers and panelists who will share their vision of the importance and diversity of STEM – Science, Technology, Engineering and Math. Presentations will focus on such topics as big data and artificial

If you’ve ever had a hard time staying off of your phone, Sapien’s Lightdogs app might help.

Cam Crain, the founder of technology startup Sapien, said the app is like “Pokémon Go meets with Focus Timer.”

“Basically you earn points [called joules] by spending time unplugged from your smartphone and then use them to build a collection of these virtual super dogs,” he said. “You set a time and

An interesting young New Brunswicker posed an interesting question on the Headspace for Entrepreneurs Facebook page over the weekend, sparking an interesting discussion.

The subject was a topic dear to the heart of all entrepreneurs – sales.

“What do you think?” asked Cameron Ritchie, a first-year University of New Brunswick student who heads a startup called Homewurk. “Can someone learn how to

I’m really looking forward to meeting with members of the St. John’s startup community next Tuesday for a presentation of our data report.

I’ll deliver the presentation at the Emera Innovation Exchange on Nov. 6 at 10:30 am. We’d love you to join us to learn about what’s happening in the startup community in Atlantic Canada. There will be a special emphasis on the community and ecosystem in

Inspired by her Scottish grandmother's determination to live at home, Lisa Williams says that she wants to give every senior the same opportunity.

That was the reason she started Unicare Home Health Care in Miramichi, NB, 10 years ago. The business has been so successful that Startup Canada this month named Williams its Entrepreneur of the Year.  In an interview, Williams said she was not