Avrij Analytics, which uses athletes’ social media activity to assess their personality traits and mental health, has rolled out a new app to help National Football League teams track their players' reactions to COVID-19.

The Ottawa- and Fredericton-based company’s main product offering uses machine learning to provide team management with information about players’ psychology. The new app,

Our Job of the Week column today showcases an opening for a DevOps Engineer at Halifax-based Dash Hudson.

Dash Hudson is a visual marketing Software-as-a-Service company that helps its clients increase engagement on their social media. Its software, called Vision, is a one-stop spot for clients to manage, source and engage with the traffic of their photos and videos.

The Job of the Week column

More and more women are moving into positions of authority in the Atlantic Canadian startup community, as highlighted by a range of announcements in the past year.

Several women have held prime spots in the region’s innovation sector for years, such as Genesis CEO Michelle Simms and Pond-Deshpande Centre Executive Director Karina LeBlanc. But in the last year, most of the big personnel

Removing the word “interim” from her title, Martha Casey has been named the new Chief Executive Officer of the Halifax innovation hub Volta.

When Volta parted ways with CEO Jesse Rodgers in late March, it announced that COO Casey would be the Interim CEO until a permanent replacement was found. Recently, the organization has quietly changed her title on the Volta website to reflect the permanent

The annual Spark Nova Scotia startup competition will be launched on Thursday, beginning the process that will result in $375,000 in prizes being awarded to entrepreneurs outside the Halifax area.

This year, the competition for idea-stage and pre-revenue businesses in the province’s outlying districts will feature greater instruction for all participants, not just the finalists, as well as a

Ignite Labs, the incubator for startups in rural Nova Scotia, has opened applications for the fall cohort of its Ignite Explore program for youth.

Created in 2019, Explore is designed to teach high school and university students the basics of entrepreneurship, such as customer discovery and prototyping, via a series of virtual workshops. The program is open to Atlantic Canadians between the ages

Virtual reality company Modest Tree, which creates software for training simulations, has received an automotive industry security certification that qualifies it to handle sensitive corporate secrets.

Based in Halifax, Modest Tree’s software allows companies to create custom VR scenarios to allow their employees to practice performing complex tasks. The level 2 Trusted Information Security

Traditional customer analytics techniques are due for an update, according to HYKE Technologies CEO Sid Eskand, whose company promises to tap into consumers’ subconscious minds.

St. John’s-based HYKE has developed an app that offers users ever-changing discounts at retailers, restaurants and service providers as a way to study their preferences and biases.

The company is the brainchild of

Tick deterrent maker AtlanTick has expanded its product offering to include a set of wearable lava bead accessories that absorb tick spray and release it over the course of several days.

The latest expansion comes on the heels of three years of triple-digit sales growth for the Nova Scotia company, which recently moved its manufacturing operations to a new facility in the town of Blockhouse.

Sydney-based Ethical Swag, which distributes sustainable promotional products, has become the first company in Cape Breton to become a Certified B Corporation.

The company has joined the global B Corp community, which means it has passed rigorous examination to show that its business is sustainable and that it adheres to ethical business practices.  Companies that are B Corp certified are