Wooshii Adjusts Business Focus
Wooshii, the video crowdsourcing company that set up its North American office in Halifax last year, has been revising its business model with greater emphasis on the creative community as it works on a $1 million fundraising.
Manchester, U.K.-based Wooshii announced in March 2011 that it would set up a North American headquarters in Halifax, housing its development team and marketing executives for the U.S. and Canada. The company operates a crowdsourcing operation, meaning it lets video-makers (or what Wooshii calls creatives) bid on video contracts posted by buyers, usually