Leary Journeys from Bigfoot to B Corp

There’s nothing predictable about inspiration. Frances Leary’s journey toward becoming a socially responsible entrepreneur began with a study of Bigfoot in the swamps of Louisiana.
Halifax-based Leary established Wired Flare, her online communications company, in 2011.
It has become the 13th company in the Maritimes to gain the status of Benefit Corporation, a designation that communicates