Newfoundland and Labrador startup hub Genesis will host a revamped version of its Pitch & Pick startup competition, named the Pitch & Pick Invitational, on Nov. 15. This time, there will be a $15,000 prize pool now on offer, including $10,000 for the winner.

The top prize has increased significantly, compared to $2,000 from prior iterations of Pitch & Pick. The competition will include startups invited by Genesis from the most recent three cohorts of its biannual Evolution accelerator, with 26 semi-finalists having originally been selected and six finalists slated to compete.

Genesis bills Evolution as a “pre-incubator” course meant to prepare young companies for longer programs, such as its own, three-year Enterprise incubator. Evolution promises to help entrepreneurs clarify their businesses’ value propositions, find product-market fit and find mentors.

The event will be held at Genesis’ office at 4:00 p.m. Newfoundland Time, which is 3:30 p.m. Atlantic. You can register to attend here.