Moncton-based fintech company WeyMedia paid out $5.6 million to Canadian consumers in 2025 through its moneyGenius cash-back program and has set a long-term target of distributing $100 million.

The payouts were delivered through WeyMedia’s moneyGenius and creditcardGenius platforms, as well as its standalone GeniusCash mobile app. Funds were paid in cash, rather than points, using Interac e-transfer or PayPal, the company said.

“The future holds more offers, more ways to earn, and more cash back for Canadians over time,” said the company in a statement this week. “Our $100 million pledge is our commitment to keep growing what Canadians can earn through the GeniusCash program by expanding the offer lineup, improving the app, and helping you build your financial literacy.”

WeyMedia operates a portfolio of comparison and rewards platforms focused on personal finance, including banking, credit cards and other financial products. The company has positioned itself as an alternative to traditional points-based loyalty programs by offering direct cash rewards tied to financial product sign-ups, referrals and in-app activity.

The $5.6-million milestone reflects growth in both the number of participating users and the breadth of offers available through the company’s platforms. According to WeyMedia, cash-back payouts have been generated from a mix of bank account offers, credit card sign-ups, app-based promotions and ongoing usage rewards within the GeniusCash app.

The GeniusCash app includes a feature designed to help users optimize credit card rewards and earn additional cash back based on spending behaviour and engagement level. WeyMedia said the app also supports referrals and monthly rewards, which have contributed to the overall payout total.

WeyMedia was founded by the husband-and-wife team of Stephen and Maria Weyman in 2018 and has grown rapidly by combining content, comparison tools and performance-based partnerships with financial institutions. The company has previously said its revenue model is driven by referral fees from banks and other financial services providers when users open accounts or products through its platforms.

The success of the products became apparent in 2024 when WeyMedia was named to Deloitte’s prestigious Fast 50 for the first time, and to the Globe and Mail’s list of fastest-growing Canadian companies. According to Deloitte, WeyMedia was the 46th fastest-growing company in the country over the four-year period to 2023 with revenue growth of 431 percent.

The $100-million payout pledge represents a significant increase from current levels and would require sustained user growth and expanded partnerships. WeyMedia said it plans to reach the target by broadening the range of eligible offers, continuing to develop its app and increasing engagement across its platforms.

The company has not provided a timeline for reaching the $100-million mark, but described the pledge as a long-term commitment rather than a short-term goal.

Though it has not raised equity financing, WeyMedia employs more than 50 people and operates primarily out of Atlantic Canada, with Moncton as its headquarters. The company has previously indicated ambitions to scale nationally and deepen its role in Canada’s consumer finance ecosystem by simplifying financial decision-making and increasing transparency around financial products.