Fredericton-based fintech company SnapTrade has partnered with online investment platform Webull to allow investors to view their portfolios all-at-once on one app.

SnapTrade said it has integrated with Webull’s application programming interface, or API, enabling users of SnapTrade-connected apps to view their investment portfolios and execute trades in real time. Previously, many of these apps were limited to read-only access to brokerage data.

Under the agreement, developers using SnapTrade’s platform can embed Webull trading functionality directly into their applications, allowing investors to buy and sell securities without leaving the app they are using. The companies said the goal is to reduce friction caused by switching between multiple platforms and logins.

"We've always believed in empowering investors with the best possible tools," said SnapTrade CEO Brendan Wood in a statement. "Through this integration with Webull's innovative trading API, we're moving beyond simple account aggregation into a new era of frictionless trading. Users of our partner apps can now perform trades in real time, manage their portfolios with greater visibility, and tap into analytical tools historically reserved for professional traders."

Webull Group President and U.S. CEO Anthony Denier said the partnership expands access to Webull’s trading technology through SnapTrade’s network of fintech applications.

SnapTrade said the Webull integration supports use cases such as automated investing tools, portfolio analytics, education features and real-time options insights delivered through third-party apps. For brokerage partners, the company said embedded trading can lead to higher account activity.

In October 2025, SnapTrade reported that its platform facilitated data access for more than 1 million investment accounts, representing about US$40 billion in connected assets. During the same period, the platform executed about 330,000 options contracts, which the company said reflected a compound monthly growth rate of 120 percent.

Webull, which trades on the Nasdaq, operates a global digital investment platform offering self-directed trading across stocks, options, futures and other assets.

A member of Atlantic Fintech, SnapTrade provides infrastructure that allows developers to connect consumer-facing apps to brokerage data and trading systems through a single integration.