Dartmouth’s SimplyCast, whose platform helps companies to consolidate and automate their marketing efforts and communications, has signed an MOU with Pico Public Cloud, a technology provider in Bangladesh.

The collaboration provides organizations in Bangladesh with cloud solutions and services while ensuring that practices are culturally relevant and compliant, SimplyCast said in a statement. And, in light of the economic uncertainties affecting the American and Canadian markets, it also represents an opportunity for SimplyCast to broaden its international footprint.

Founded by CEO Saeed El-Darahali in 2009, SimplyCast’s technology helps customers automate tasks ranging from sending text message alerts, to tracking how visitors interact with a website, to generating and managing online forms.

The business has clients in 150 countries, with clients in sectors as diverse as construction, government and utilities. On the East Coast, SimplyCast has worked with Dalhousie University, the Immigrant Services Association of Nova Scotia and Credit Union Atlantic, among others.

“As part of my visit to the country, we were excited to see the momentum of the people of Bangladesh and the strong need for digital transformation across all sectors,” said El-Darahali.

The Pico Cloud platform offers solutions across Service Management, Enterprise Resource Planning, and Enterprise Asset Management.