InteractiveNB has introduced a new program to support video game developers in New Brunswick and help them expand into global markets.

The Market Access Scaffold Program, announced this month, will provide four months of mentorship, business training, and access to international industry expertise for members of InteractiveNB, the industry association for the province’s interactive digital media sector.

The initiative is being delivered in partnership with the Scaffold Institute and is supported by funding from the Canada Media Fund. It is intended to help small studios scale and compete in a global industry that generates billions of dollars annually.

InteractiveNB President Jade Yhap said the program is designed to address challenges faced by local developers, who often leave the province in search of opportunities. “For too long, we've watched our incredible talent leave New Brunswick, or struggle to find the resources they need to thrive here,” he said.

The Scaffold Institute has run similar programs in Western Canada that helped gaming companies secure more than $5 million in financing, the group said. Its executive director, Matt Toner, said he sees strong potential in the New Brunswick sector. “The talent stack in New Brunswick is early-stage but impressive,” he said. “We are going to do some great things together.”

The Canada Media Fund, a national agency that finances and promotes Canadian audiovisual content, is supporting the program as part of its effort to reduce barriers for creators. “This partnership is a direct investment in the creativity and potential of New Brunswick talent,” said Jessica Lea Fleming, the fund’s director of growth and inclusion.

InteractiveNB said the video game industry is considered a growth sector in Canada, contributing jobs and economic value across several provinces. Organizers say the program will help New Brunswick retain talent, attract investment, and build a stronger digital media ecosystem.

The program is available exclusively to InteractiveNB members.