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Sales Training

The greatest evolution in the startup ecosystem in recent years has been the proliferation of sales programs. Though there are a lot of programs that help entrepreneurs figure out their product market fit, it is the sales programs that help startups grow into corporations. Here are the leading programs that teach founders to develop repeatable sales strategies. 

Click on the logo for more information on each organization.

Propel Incite Phase 2

Barry Bisson

Incite is Propel’s virtual accelerator for early-stage tech startups across the region, and Phase 2 is a program of up to nine months that focuses on building a repeatable sales engine. It is customized and adapted to fit each individual company’s needs.

Scale Up Atlantic Canada

Dhirendra Shukla

The Technology, Management and Entrepreneurship program at University of New Brunswick teamed up with the “Scalerator” program at Babson College in Boston to offer sales training for scaling companies. Babson, perennially ranked as the leading U.S. college for entrepreneurship, developed a sales process designed for companies with multi-million-dollar revenues.

The MBA program at UNBSJ

Shelley Rinehart

The University of New Brunswick Saint John in 2018 began offering a 12-month MBA course with a stream in “Business Development and Professional Sales”, making it the first English-language university in Canada with a sales program. The program teaches sales development, drawing from experts within the community to help students learn sales processes.

Scale-Up Hub: Cambridge

Lisa Dobson

Nova Scotia Business Inc. and ACOA offer this 12-month program to help scaling companies develop a strong customer base in New England. The accepted companies spend at least a week per month in Cambridge, Ma., meeting with customers and attending programs in the Boston-area ecosystem. 

Ignite Fredericton’s Export Program and Sales Accelerator Program

Adam Peabody

Fredericton-based Planet Hatch offers the Sales Accelerator Program, a six-week program that helps entrepreneurs develop their sales pipeline and learn the skills to 'close the deal'. As well as sales training, participants receive up to $25,000 in funding, and a post-secondary student intern.