Saint John-based MedReddie has signed a strategic partnership with Health Proc Europe Association, an organization representing healthcare procurement professionals serving about 5,000 hospitals in 30 European countries.
Under the agreement, Health Proc Europe will deploy MedReddie's artificial intelligence procurement platform across its Communities of Practice, using the technology to help hospital procurement teams develop evaluation criteria, identify suppliers and support purchasing decisions.
MedReddie said its AI Co-pilot is designed to reduce the time and complexity involved in sourcing medical equipment, supplies and other healthcare innovations. The platform generates procurement criteria, provides market intelligence and supports request-for-proposal processes.
The company said the partnership marks both a commercial agreement and a broader strategic collaboration aimed at expanding the use of AI in healthcare procurement across Europe.
"This operational shift replaces resource-intensive manual research with data-driven insights," said MedReddie Founder and CEO Kara LeBlanc in a statement. She added that the partnership could help health systems standardize value-based procurement while complying with regulatory requirements.
Health Proc Europe CEO and Co-Founder Elisa Frenz said the AI platform would help member organizations make procurement decisions using real-time data and support the wider adoption of value-based procurement practices.
“Deploying the MedReddie AI Co-pilot across our Communities of Practice is a transformative step for our members,” Frenz said. “This collaboration empowers our hospital networks to optimize decisions using real-time data, upskilling procurement teams and allowing us to seamlessly scale value-based procurement across Europe and beyond in partnership with industry partners.”
The statement also said the partnership is intended to strengthen commercial ties between Canada and Europe by making it easier for health technology companies to expand into new markets.
MedReddie said the agreement will help create new pathways for Canadian and European health-tech companies to market products across the two regions while supporting more efficient healthcare supply chains.
Founded in Saint John, MedReddie develops AI software for healthcare procurement. In November, the company said it had raised $1.55 million in equity financing and secured $500,000 in grants, bringing its latest funding round to $2 million.
The equity portion was led by MaRS Investment Accelerator Fund, with participation from the New Brunswick Innovation Foundation, Business Development Bank of Canada’s Thrive Lab, and strategic angel investors.
Health Proc Europe Association is a European network focused on advancing procurement practices in healthcare systems through collaboration, education and shared standards.
