After winning two startup competitions already this year at University of New Brunswick, Mulli Swing Solutions has captured the $10,000 first prize at Profitual’s second No-Pitch Competition.

Profitual is a Fredericton-based company whose software assesses young Canadian companies’ prospects by analyzing their financial models and performance. Earlier this year, it launched its No Pitch Competition so startups could seek a $10,000 first prize based simply on the financial information they input into the application form. The idea is to assess founders’ business plans rather than their public speaking skills.

Fredericton-based Mulli Swing has developed sensors that attach to the grip of a golf club, producing data that helps golfers and their coaches analyze the player’s grip and swing. Its co-founders are Brycen Munroe, Alex Khoshbakhtian, Matthew Ryan, and Ethan Belliveau.

In March, the company won $5,000 in UNB’s Student Pitch Competition, and followed that four months later with a $1,500 win at the demo day for the university’s Master of Technology Management and Entrepreneurship program. 

"Mulli Swing Solutions' recent success winning the $10,000 cash prize in the Profitual No-Pitch Competition is a powerful testament to our core belief:that with the right tools and support, non-finance entrepreneurs can build exceptional financial models,” said Profitual Co-Founder and CEO Raymond Fitzpatrick. “These models don't just help them understand their business fundamentals; they are the key to preparing for successful fundraising. We are absolutely thrilled to celebrate this significant win with the Mulli Swing Solutions team." 

The second competition attracted 72 qualified submissions from across Canada, and each of these companies received an assessment of their financial model.

Profitual’s list of five finalists included one other Atlantic Canadian company: Riverview, NB-based CandidateHub. CandidateHub, which was also a finalist in the first No-Pitch Competition, is a candidate relationship management platform that helps companies solve the problem of identifying top candidates for their open roles.