Mariner, the Saint John tech conglomerate specializing in online video delivery,  has announced its xVu unit has landed TDC Group, Denmark’s largest telecoms operator, as a customer.

Mariner said in a statement last week TDC will deploy Mariner’s xVu software as part of its strategic initiative to deliver best in class customer satisfaction and to enhance the organization’s Service Experience Monitoring, or SEM, project .

Mariner xVu (pronounced “X-View”) is the main product division of the company. It is an analytics system that allows online video content providers to identify and correct problems with Internet video delivery systems. It’s an attractive business because video is by far the fastest-growing segment of the internet and that growth is nowhere near reaching a plateau.

The Saint John company said TDC’s SEM team saw value in the xVu software’s ability to deliver end-to-end network and content visibility at massive scale.

“We required a market-hardened and proven solution that will materially reduce the number of faults and enable proactive service assurance for the highest level of customer experience,” Jens Peter Villadsen, TDC’s Vice President, IP Services, said in a statement released by Mariner. “We selected the xVu software for its ability to identify the root cause of issues across the service, network, systems and departments – at a time when our customers are watching more on-demand entertainment on both wired and wireless screens.”

Mariner xVu was chosen for its real-time capabilities, customer care applications and efficiencies gained through implementation of proven industry best practices. By providing deep and comprehensive analytics across various delivery platforms, the TDC team will have a customer view that includes traffic utilization, CPE devices, applications and services, all allowing them to more proactively handle and resolve both network and individual customer issues.

Mariner said earlier this year that the xVu division saw significant growth in Tier 1 operators who are looking for economies when managing new, inter-related services like TV entertainment, over the top streaming, broadband and Wi-Fi. It now has 40 million devices under management, and it is monitoring 150 billion events annually. (An event is basically something going wrong when a user tries to play a video.)

Over the past four years, the division’s revenues have been growing annually at about a 30 percent rate and exceeded that level in 2016, said the statement. It did not provide totals for the revenues.

“Mariner xVu enables operations and customer care teams to manage the next generation of video and high speed broadband experiences,” said Marc Savoie, president of Mariner xVu. “With a view to delight their customers – not to mention the realization of significant OPEX savings – operators like TDC are investing in software technology that gives a time advantage, as the volume and speed of video entertainment grows.”