Rivard to launch Pursu.it Sunday
Olympian-turned-tech-executive Julia Rivard will travel to Toronto this weekend to unveil Pursu.it, a new platform to allow Canada’s leading athletes to use crowdfunding to raise the money they need to achieve their dreams.
The Senior Partner at Halifax cloud computing company Norex, Rivard placed in the top 10 in kayaking at the Beijing Olympics and understands the trials athletes face in raising money to train for international competition. She believes crowdfunding – using the internet to raise substantial money in donations of varying size from a vast network of people – can help