Innovation + Discipline = Hashpipe
When a pair of female tech entrepreneurs calls their new social media product Hashpipe, it’s a safe bet that they tend to think outside the box.
Yet the story of how Julia Rivard-Dexter and Leah Skerry devised and commercialized Hashpipe reveals more than just original thinking. It also shows a cunning and disciplined strategy that is gaining revenues quickly.
Rivard-Dexter and Skerry are the principals of Norex, a creative web strategy company based in Halifax. In 2012, it incubated Pursu.it, a crowdfunding site for high-level athletes that has raised almost $300,000 for Canadian