Young Firms Dominate StartupEast
When former Olympian Julia Rivard, the CEO of Halifax web design company Norex, wanted to help elite athletes raise money, she and her business partner Leah Skerry developed and launched Pursu.it, a crowdfunding site for athletes.
That was the autumn of 2012. Less than a year later, Norex incubated a second product, Hashpi.pe, which allows a unified display of hashtags across a range of social media channels. By this time, Pursu.it had become a not-for-profit, but there was a business opportunity to launch the crowdfunding engine as a separate business, which they did, calling it Swell.