LeadSift Gears Up for Demo, Launch
Tapajyoti Das has put his Masters degree in computer science on hold so that he can focus all his (considerable) energy on the demo and launch of his young lead-generation company, LeadSift.
LeadSift can scan the tweets of people in a geographic location and automatically find those who are intent on making a purchase. The purpose is targeted marketing, so an auto dealer, for example, could find a person who’s looking for a certain make of car, track that person down and help him or her find a suitable vehicle. What’s more, LeadSift can rank the people tweeting about a purchase so the