NBIF Invests $250,000 in UserEvents
UserEvents, a startup whose technology alerts corporations when customers are having trouble with online transactions, has attracted a $250,000 venture capital investment from the New Brunswick Innovation Foundation.
Fredericton-based UserEvents has developed enterprise software called CxEngage that allows large corporations or organizations to instantly detect clients who are having problems with their website. Before the client clicks off in a huff, CxEngage allows the corporation’s call centre to phone the customer, sort out the problem and use the engagement to make additional sales.