Rise Eyes Partnerships, Manufactured Home Builders
Rise, the Fredericton B-Corp specializing in sustainable home renovation materials, has signed what CEO Matt Daigle hopes will be a series of marketing partnerships with the stars of home improvement TV shows.
In an interview Monday, Daigle said a recently announced deal with HGTV host Bryan Baeumler — who is also now a shareholder — is the first salvo in a new strategy of marketing Rise via