Orenda Scaling at IBM Incubator
The origin of Orenda Software Solutions — Cape Breton’s top entry in the recent I-3 Technology Startup Competition — dates back to the days when Tanya Collier MacDonald was working in public relations for the Sydney Tar Ponds cleanup.
Part of her job was to monitor public perception of the $400-million task of cleaning up the industrial waste left by a century of steel production in the city. She wished she had a tool that could gauge what the public thought of the project.
“I kept thinking, ‘Wouldn’t it be great to be able to measure it, or to illustrate what a public healthy reaction