Zaptap’s Simard pumped after Grow
Yan Simard’s Zaptap didn’t make it to the final four companies in the pitching event at the Grow 2011 event in Vancouver this month, but that didn’t mean he was downcast.
Simard is the CEO of the Fredericton startup creating a great deal of buzz in the entrepreneur and investor community. Its software allows consumers to ``zap’’ a product label in a store with their smartphones, and immediately receive information on the product such as technical specifications, warranty information, etc. The retailer can use the database of scans to build up a demographic profile of the clientele