Onboardly Media Inc., a new customer acquisition platform, is launching in Moncton today with the goal of driving clients to venture-backed startups.

Founders Renee Warren and Heather Anne Ritchie kicked off a company that will use a blend of strategies – public relations, content marketing and social media – to help startups find adopters and users over a prolonged period.

“Our own startup's customers are other startups,” explained Ritchie, a PR exec who I met through her work promoting Clarity.fm and the Launch36 Demo Day. “We've built a three-month process that combines PR, Content

Nova Scotia Business Inc. has invested a further $800,000 in Dartmouth e-voting outfit Intelivote Systems Inc., helping the company to enhance its product line, market its services and possibly find a buyer.

The industrial agency said Friday its venture capital unit, headed by Peter MacNeil, increased its investment in the e-voting concern to $2.8 million, following on from two previous investments worth $1 million each.  Intelivote also raised money from the First Angel Network early in 2010.

Intelivote has one of the most advanced electronic voting systems in the world, able to lower

Halifax-based co-browsing startup GoInstant has agreed to sell out to Salesforce.com of San Francisco for more than $70 million, exiting less than a year after raising $1.7 million from a host of mainly Silicon Valley investors.

A person familiar with the deal said that Innovacorp – the Nova Scotia government’s innovation agency and the only Nova Scotian investor in GoInstant – will make a “significant” return on its $100,000 investment, which closed last July.

GoInstant’s technology allows two people in two locations to use two mouses to share a PC screen, allowing companies to work

For the second time in a year, an Atlantic Canadian company will attend SeedCamp New York, the prestigious tech mentorship gathering in the world’s financial capital.

Jordan Smith, a Halifax entrepreneur whose OneLobby operates a social network for conference attendees, is heading to New York next week to attend the event. Last year, Patrick Hankinson, another Halifax entrepreneur, attended SeedCamp New York with his company Compilr and was chosen as one of four finalists to go to the global SeedCamp event in London.  This year, Hankinson is attending as one of the mentors.

Launched

Erik Gingles describes himself as a “socialist entrepreneur’’ and believes his eponymous SaaS product will make money while helping worthy causes.

Gingle (he dropped the ‘s’ so the name looks a bit like Google) is a mobile live streaming app developed for iOS, the Apple mobile operating system, and Gingles plans to license it to charities to help with their fundraising.

Presenting his business case at the Launch36 Demo Day last week, Gingles noted that “raising money is a bitch”, especially for charities because the fundraising field is too crowded, and they often pay too much to

Micah Peterson last Tuesday asked potential investors for $500,500 in funding for his customer support software company Twofowzand – $500,000 to help roll out the product, and $500 to take his wife on a trip to Halifax.

The Petersons’ third child had arrived about two weeks earlier, and Micah assured the audience at the Launch36 Demo Day that his wife’s vacation would be for the good of the company. There’s no word yet on whether he’s drawn any funding, but he sure drew a few laughs.

The crowd also chuckled warmly when he shared his impression of existing knowledge-based software used

Tapajyoti Das and his colleagues at LeadSift exemplify the spirit of the Launch36 technology accelerator – maybe more than we realize right now.

The main reason I say this is that LeadSift is a fascinating company, with algorithm-based technology that scans the tweets of people in a geographic location and automatically finds those who are intent on buying a specific item or service. LeadSift will help businesses generate leads and increase their sales. It’s one of 10 dynamic startups that just graduated from the New Brunswick accelerator at the Launch36 Demo Day last week.

But there’s

Last Tuesday was a pretty good day for Paula Morand: she got to present her company at the Launch36 Demo Day and found out she had been named the New Brunswick Female Entrepreneur of the Year for 2012.

The reason for all the excitement is that her company, JumpStart 720 International Inc. has developed a corporate mental wellness performance platform called GoLead that’s already gaining huge traction and boasts a stellar pipeline. Morand, who has spent more than 20 years in the leadership coaching and training field, aims to push the product out to 100,000 individuals in more than in 100

As it prepares to roll out its collaboration software, Tabture has already received investment commitments totaling $100,000 from Mariner Partners Chairman Gerry Pond and the New Brunswick Innovation Foundation.

The commitments are part of a $250,000 seed round that CEO Frank Lessard is raising to complete closed beta-tests on and develop new tools for the software, which revolutionizes link-sharing.

Lessard had the most succinct of the 10 presentations at PropelICT’s Launch36 Demo Day this week, efficiently explaining that he has developed technology that doesn’t exist elsewhere and is

Tribeonomics Inc. is trying to combat a problem posed by anonymity on the internet.

Companies and governments are often battered across the social media spectrum because a nameless, faceless online mob opposes what they are trying to do.  And John Doubt, the co-founder and President of Tribeonomics, says his company’s technology can help to analyze that cyber-gang to produce a deeper understanding of its members.

“If there was some knowledge of who those people were, maybe we could help mitigate the damage,” Doubt said Tuesday night in his pitch at the Launch36 Demo Day. It was the